Tools

Acrylic Paint, Adobe Photoshop & Adobe Illustrator

Role

Conduct research and develop a concept proposal into suitable printed advertising / promotional designs for a hypothetical family friendly event.

‘Apple is the new Orange’ is an event seeking to shift the misconception that the country town of Orange is famously known for, growing the fruit oranges. Acrylic paint was used to demonstrate the craftsmanship in harvesting the apples, which is the popular activity the audience will embark on. This had to be treated as a hypothetical event which included the production and budget of illustrating for a client.